About Channelscaler
Formerly Allbound & Channel Mechanics
The future of growth is indirect.
Today’s market leaders don’t grow alone. They grow through ecosystems of partners, distributors, resellers, alliances, service providers, and marketplaces. Yet most organizations still lack the visibility, intelligence, and operational control needed to make the most of them.
That is why we built Channelscaler. We are the AI-powered intelligence layer that helps enterprise organizations make channel revenue measurable, predictable, and scalable.
Built on a complete partner relationship management (PRM) and channel program automation platform, Channelscaler turns the activity across your partner ecosystem into revenue you can see, forecast, and grow.
Channelscaler is the company formerly known as Allbound and Channel Mechanics. Allbound acquired Channel Mechanics in 2024, and the combined company now operates as a single brand, Channelscaler.
Built by channel people,
for channel people.
Channelscaler is built by channel people, for channel people. Our team has spent its careers operating partner programs from the inside, across global ecosystems, so the platform reflects how the channel actually works rather than how software vendors assume it does.
That deep domain channel expertise is our defining advantage, and it is the reason we see further into ecosystem performance than anyone else.
It is an advantage built directly into the product. Channelscaler brings the full partner lifecycle onto one platform: a modern PRM experience, channel program automation, deal registration, partner portals, MDF and promotions, content delivery, training, and program compliance.
AI sits across all of it, converting partner activity into the visibility and intelligence leaders need to scale channel revenue with confidence.
Recognition & Awards
Named a Leader in the inaugural IDC MarketScape: Worldwide Partner Relationship Management (PRM) Software 2025 Vendor Assessment.
Channelscaler named the winner of the Incentive Transformation Award at the 2026 TechXcellence Awards presented by PartnerTechX.
Customer Spotlight
In 2025, partners on the platform more than doubled their year-over-year pipeline, with some growing partner-sourced pipeline by as much as 200%.
See how Ribbon Communications scaled partner engagement with Channelscaler’s PRM platform.
Trust
Rated 4.5 out of 5 across 450+ reviews on G2, Channelscaler is recognized as a Leader in Channel Incentive Management Software and scores 96% satisfaction for quality of support. Trusted by hundreds of mid-market and enterprise organizations worldwide.
Why we merged
Channelscaler brings together two leaders in partner technology: Allbound, known for an intuitive PRM and partner experience, and Channel Mechanics, known for a powerful channel program automation engine.
Allbound acquired Channel Mechanics in 2024, uniting both on one platform that gives channel leaders what they need most: an exceptional partner experience on the front end, with enterprise-grade intelligence and automation behind the scenes.
The goal was clear from the outset: to offer the most comprehensive platform for PRM and channel program automation on the market, so customers can streamline complex partner programs, maintain exceptional partner experiences, and scale channel revenue with greater control and confidence.
Today that ambition reaches further than managing partners well. As Channelscaler, we are building the intelligence layer that helps organizations understand, measure, and scale everything their ecosystem can do.
Channelscaler is guided by a team that has spent its career inside the channel and the wider SaaS world.
Brian Martin is the CEO of Channelscaler, where he leads the company’s mission to transform how organizations grow through partners. With nearly two decades of SaaS leadership, Brian specializes in building high-performing teams, scaling revenue engines, and driving strategy to execution.
Brian has held senior leadership roles at several category-defining technology companies, including OpenAir (acquired by NetSuite), NetSuite (acquired by Oracle), ForeSee (acquired by Verint), and most recently Litmus, where he served as Chief Revenue Officer. At Litmus, he scaled the direct sales organization from under $1M to nearly $50M and expanded the customer base from fewer than 50 to more than 1,500, ultimately helping guide the company to a successful acquisition by Validity in 2025.
Earlier in his career, Brian worked in strategy consulting at Bain & Company and held finance roles at American Express and AT&T. He holds an MBA from Northwestern University’s Kellogg School of Management and a BS from the University of Virginia. Outside of work, he enjoys practicing hot yoga, doing hard physical things, running road races, traveling internationally, and spending time with his wife, two children and bulldog, Margaret Thatcher.
As Founder and CTO of Channelscaler, Kenneth is a globally recognized thought leader in partner ecosystems, driving innovation in channel automation software. Trusted by leading vendors worldwide, Channelscaler streamlines the delivery of partner programs under his guidance. Kenneth’s deep domain expertise spans channel, technology, and sales, honed over two decades in pivotal roles at industry giants such as IBM, APC, Nortel, and Avaya.
His career is marked by significant contributions to industry publications, speaking engagements, and advisory councils focused on channel innovation. Kenneth’s professional background encompasses channel and business process automation, software development, project management, and people leadership, consistently delivering large-scale global transformation projects.
In 2024, Kenneth’s leadership and global impact were recognized with a shortlist as a finalist in the International Category of the EY Entrepreneur Of The Year™ Ireland awards and he actively serves on the Advisory Board of ITAG, dedicated to fostering growth within the technology ecosystem in the west of Ireland.
Beyond his professional endeavors, Kenneth is a passionate advocate for next-generation talent, and is committed to giving back through charitable initiatives. He provides invaluable guidance and opportunities to aspiring entrepreneurs and young people interested in technology careers. Kenneth holds an honors degree in engineering, a master’s in software and telecommunications, and an MBA. He lives in Galway, Ireland, with his wife and four children, enjoying running, hiking, reading, and gardening in his free time.
Chris Walker is an experienced finance leader with a strong track record of scaling high-growth SaaS companies. He brings deep expertise in financial strategy, operational efficiency, and building teams and systems that enable sustainable growth.
Before joining Channelscaler, Chris served as CFO at Litmus, a leader in marketing technology, where he guided the business through major growth initiatives, strategic acquisitions, and a successful exit. Earlier in his career, he worked across a variety of industries and business stages, gaining broad experience in capital raising, M&A, and global expansion.
At Channelscaler, Chris partners across the organization to align financial strategy with business objectives, ensuring the company continues to grow efficiently while delivering value to customers and investors. He is passionate about building finance teams that are curious, action-oriented, and focused on delivering results.
Balaji is the Chief Partner Officer and acting Chief Revenue Officer. He is grateful to have gained a strong breadth of experience across roles in Finance, Business Operations, Sales Strategy, RevOps, Direct Sales, and Channel & Partner Sales. Over the years, he has held pivotal roles at industry-leading companies such as Sun, Cisco, Adobe, Informatica, IGEL, and Zuora. His vast experience has provided him with a deep understanding of a P&L and GTM strategy across diverse business models, products, customers, and partners.
Based in the San Francisco Bay Area with his family, Balaji also leads an active personal life. He is an avid cyclist, riding a century or two every year. More recently, he has picked up a passion for hiking and has conquered Mount Kilimanjaro and the W in Patagonia. He loves to tend to his garden, always striving to grow his Dahlias! He is also an active member of his university’s board, especially working with students interested in International business.
Pam Erlichman is the SVP of Marketing at Channelscaler, where she leads brand strategy and marketing initiatives. With over 25 years of experience in marketing and technology, Pam brings deep expertise in scaling brands, building go-to-market strategies, and driving growth.
Prior to Channelscaler, Pam spent seven years at Jebbit (acquired by BlueConic), serving as CMO and later as Chief Evangelist Officer, where she helped position the company as a leader in zero-party data and consumer engagement.
In 2010, she joined Datalogix as VP Marketing, playing a key role in the company’s growth and successful $1.2 billion acquisition by Oracle in 2015. She then served as VP of Global Marketing at Oracle until 2018. During her tenure at Datalogix and Oracle, Pam spearheaded the launch and growth of two pioneering industry programs, The Data Hotline and The Data Lab, which provided strategic guidance and education to partners across the data ecosystem.
Earlier in her career, Pam held leadership roles at Digitas, managing strategic relationships with globally recognized brands including Delta Air Lines, AT&T, FedEx, Ahold USA, Celebrity Cruise Lines, and Progressive Insurance.
Ross French joins Channelscaler as Vice President of Customer Success, assuming responsibility for the post-sales customer experience. A seasoned SaaS executive, Ross brings more than a decade of experience scaling customer organizations at high-growth technology companies.
Ross began his career in management consulting and enterprise sales before transitioning into leadership roles in Customer Success. Throughout his career, Ross has built and led global post-sales teams across complex enterprise environments and held senior leadership roles at companies including Yext, Talon.One, and Optum Financial.
Frequently Asked Questions
Is Channelscaler the same company as Allbound and Channel Mechanics?
Yes. Channelscaler is the company formed after Allbound acquired Channel Mechanics. The two businesses now operate as a single brand, Channelscaler.
What happened to Allbound?
Allbound is now Channelscaler. After acquiring Channel Mechanics in 2024, Allbound unified under the Channelscaler brand in 2025. The Allbound PRM platform, team, and customers are part of Channelscaler today.
What happened to Channel Mechanics?
Channel Mechanics is now Channelscaler. Channel Mechanics was acquired by Allbound in 2024, and the combined company unified under the Channelscaler brand in 2025. Its channel automation technology, team, and customers are part of Channelscaler today.
When did Channelscaler launch?
Allbound acquired Channel Mechanics in 2024, and the combined company began operating as one brand, Channelscaler, in 2025.
Scale with Confidence
Discover how Channelscaler can help you deliver your channel go-to-market strategy, win partner mindshare, and turn your ecosystem into a predictable engine for growth.
