PRODUCT SUITE
Channel Marketing Programs Software
Marketing programs to help partners amplify reach, drive demand, and generate pipeline.
Amplify Partner Marketing
Automate and simplify channel marketing so partners can drive greater awareness, demand generation, and pipeline. Centralize access to campaigns, marketing funds, and co-brandable assets while gaining real-time insights into adoption, performance, and ROI.
Optimize fund allocation and usage
Simplify access to campaigns and assets
Improve visibility into marketing performance
Drive Channel Marketing Impact
Simplify execution, expand reach, and drive measurable results through campaigns, funding, and co-branded assets.
Market Development Funds (MDF) Management
Design, deploy, track and measure the success of your MDF, Co-op, and JMF programs in real-time.
Content Management System
Centralize partner content with an intuitive self-service platform. Simplify content publishing, deliver personalized resources, and enhance engagement with role-based access, co-branding, and automated updates, all within your partner portal.
Partner Portal
Make your partner portal the single go-to destination for your partner ecosystem. Accelerate partner revenue, ensure ease of doing business, boost partner engagement and loyalty through an intuitive, self-service portal.
Partner Locator
Make it easy for customers to find the right partners with a searchable, on-brand directory that lives on your website and integrates with your CRM and PRM with our Partner Locator solution.
We increased partner-sourced revenue from single digits to over 35% in less than a year. The ROI on our PRM investment was realized in under six months.
VP Global Partners & Alliances,
Case Study
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Lost marketing means lost opportunity
Simplify access to campaigns, funding, and co-brandable assets. Automate execution and equip partners to drive awareness, capture leads, and generate revenue faster.
Channel Marketing Programs help vendors and partners work together to plan, execute, and measure joint marketing activities. These programs support activities such as campaigns, events, content syndication, and demand generation, all designed to increase brand visibility and drive pipeline through the channel.
Well-structured channel marketing programs ensure partners have the tools, guidance, and resources they need to successfully market on your behalf.
Channelscaler’s Channel Marketing platform helps vendors design, manage, and scale partner marketing initiatives in one central platform.
Find out more about Channel Marketing Programs.
Managing partner marketing through emails, spreadsheets, and disconnected tools can be inefficient and hard to scale.
Channelscaler centralizes partner marketing activities, making it easier to launch campaigns, co-brand assets, guide execution, and track progress. Automated workflows help standardize processes, reduce manual effort, and ensure campaigns are executed consistently across partners.
This streamlined approach allows marketing teams to support more partners without increasing administrative workload.
Discover how to optimize Channel Marketing Programs for partner success.
Partners are more likely to participate in marketing programs when expectations are clear and execution is simple.
Channelscaler provides partners with a user-friendly portal where they can access approved marketing assets, follow guided campaign steps, and track their marketing activities. Clear structure and visibility help partners feel supported, confident, and motivated to participate.
As a result, vendors see higher adoption of marketing programs and stronger collaboration with their partner ecosystem.
Read how to see how Channel Marketing Programs can improve engagement.
One of the biggest challenges in channel marketing is understanding which activities are delivering results.
Channelscaler captures marketing activity data across partners and campaigns, providing dashboards that track KPIs such as partner participation, campaign execution, leads generated, pipeline influenced, and revenue impact.
This visibility allows vendors to measure ROI, identify top-performing partners and campaigns, and continuously optimize their marketing strategy.
Discover how AI can impact Channel Marketing ROI.
Successful channel marketing programs are structured, repeatable, and easy for partners to follow.
Best practices include providing ready-to-use assets, defining clear campaign steps, aligning marketing efforts with sales objectives, and tracking performance consistently. Regular communication and visibility into outcomes help keep partners engaged and focused on shared goals.
Channelscaler supports these best practices by combining guided workflows, centralized assets, and real-time reporting in one platform.
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