Navigating the Path from Onboarding to Growing Sustainable Partnerships
In our recent webinar “Partner Journey Excellence: Navigating the Path from Onboarding to Growing Sustainable Partnerships”, our panel discussed how to optimize each stage of the partner journey in order to create a thriving partner ecosystem. The panel of channel professionals included Jennifer Judy, Sr. Director, Global Partner Experience at HP, Penny Byron, Principal Consultant, Partner GTM at Bridge Partners, and Kenneth Fox, CEO at Channelscaler.
By polling the audience of 90 vendor companies across multiple countries, we were able to capture new insights into leveraging technology and automation to enhance partner experience, while identifying key best practices along the way. We are happy to share these valuable findings with you in this eBook entitled “Navigating the Path from Onboarding to Growing Sustainable Partnerships”.
The eBook focuses on a number of key findings:
- Firstly, What is Partner Journey Excellence?
- The Partner Journey: From Cultivating New Partners to Elevating Partnerships
- Partner Journey Objectives: Recruit, Nurture, or Rationalize?
- What is the Fastest Path to Revenue?
- Partner-Led or Partner-Fed Go-To-Market Strategy?
- Leveling Up: Competencies, Incentives and Gamification
- And finally, Key Takeaways for 2024
In conclusion, the partner journey serves as a strategic roadmap to navigate through the various stages of growing a stronger partner ecosystem. In particular, when looking to develop sustainable value for both you and your partners. However, building successful partnerships is not a one-time event. It requires continuous efforts over time from the initial building phases, to ongoing nurturing and growth.
So, are you ready to invest in your partner’s experience and foster lasting and mutually beneficial partnerships that stand the test of time? Discover all you need to know, by downloading the eBook today!
For more information, schedule a demo with our team today!
