eBook | MDF
What’s Happening with MDF in 2023
In our webinar “Forget Surviving, How to Ensure your MDF Program Thrives in 2023’”, our panel discussed what’s happening with MDF in 2023. Channelscaler was joined by Janelle Mertens, Global Director, Channel Operations at Informatica, and Dave Jordan, Global Partner Programs and Strategy at Thales. In addition to Kenneth Fox, CEO at Channelscaler. A variety of topics including strategies on how to sustain your MDF Budget in 2023 were covered.
In addition, the audience participated in a series of webinar polls to discuss MDF in 2023. By polling the audience from 150+ vendor companies in 20+ countries, we gained some valuable insights into “What’s Happening with MDF in 2023”. We are happy to share these valuable findings with you in this eBook.
The eBook focuses on a number of key findings:
- Firstly, the popularity of MDF in 2023
- Secondly, MDF Program types in 2023
- The Importance of MDF Alignment to Company Goals
- Best Practice for Measuring and Reporting on MDF Program ROI
- MDF Program Participation Rates in 2023
- MDF and Program Automation
- MDF Challenges in 2023
- And finally, 5 key takeaways for ensuring your MDF Program thrives in 2023
To conclude, we discovered that whilst automated platforms are in use, it is evident from the top challenges vendors report on MDF Program execution, that there is huge room for enhancements in this area to reduce manual workload and give better visibility into program performance and ROI. Discover all you need to know, by downloading the eBook today!
To find out more, schedule a demo with the Channelscaler team today!
