eBook | What’s Happening with Partner Incentives in 2022
Partner incentives form a central pillar in all good channel programs. For example in today’s channel, they serve a dual benefit. That of rewarding partners based on performance and increasing partner loyalty and satisfaction. As modern partner ecosystems continuously evolve in both complexity and scale, it is critical that vendors offer incentive programs that are meaningful to the different types of partners they work with. However, not all incentive programs in 2022 are successful when it comes to attracting, motivating and retaining partners.
To look at why the structure and delivery of partner incentives in 2022 matters, Channelscaler hosted a webinar with the provocative title “Is your Partner Incentives Program worth the Incentive“. Channelscaler VP Sales John McArdle was joined by Don Lopes, Director Global Partner Programs at Juniper Networks, Laura Evans, Sr Global Distribution, MDF and Rebates Program Manager with Poly, and Kenneth Fox, CEO of Channelscaler.
The eBook focuses on several key findings including:
- Firstly, what to Incentivize
- Secondly, who to Incentivize
- Thirdly, how to Incentivize and
- Finally, Incentive Program Execution
On the day, more than 120 people were in attendance and participated in the webinar poll questions. With respondents representing 65 different vendor companies in 24 countries around the globe, these answers give a rich insight into what’s happening with Partner Incentive Programs. We are happy to share these valuable finding with you in this partner incentives eBook.
