SAN MATEO, Calif., Dec. 8, 2025 – Channelscaler, the category-defining platform for modern partner ecosystems, announced that it has been positioned as a Leader in the IDC MarketScape: Worldwide Partner Relationship Management (PRM) Software 2025 Vendor Assessment.
This IDC MarketScape report reviews PRM vendors, offering a detailed examination of their strengths, approaches, and market influence. It outlines how different providers enable various stages of the partner lifecycle, making it a valuable guide for organisations aiming to improve their partner management processes.
IDC MarketScape Recognition
“The evolution of partner ecosystems is driving significant opportunities for growth and innovation. The next era in PRMs will be defined by advanced intelligence, through AI, that enables more experience-centric engagement and data-driven insights, helping drive growth and value creation in partner ecosystems,” said Mark Casidsid, Senior Research Analyst, AI-Enabled Business Commerce, Partner Relationship and Ecosystem Management at IDC. “Channelscaler’s leadership and consulting teams have deep IT channel expertise and understand partner program challenges and industry best practices. The platform manages complex multi-tier partner programs with tools for compliance, inventory, deals, and partner lifecycle management—demonstrating agility in adapting to meet the needs of emerging partner types, innovative business models, and new routes to market.”
Channelscaler Leadership Statement
“We are proud to be recognized by the IDC MarketScape as a Leader in worldwide PRM software,” said Kenneth Fox, Founder and CTO, Channelscaler. “We believe this recognition emphasizes Channelscaler’s strong commitment to innovation and underscores the important role we play in empowering hundreds of mid-market and enterprise customers across the globe. As these organizations expand their partner ecosystems, Channelscaler serves as a trusted partner, providing a platform that enables them to drive business growth.”
About IDC MarketScape
The IDC MarketScape vendor assessment model evaluates the competitive fitness of technology and service suppliers in a given market. The research uses a rigorous scoring methodology that combines qualitative and quantitative criteria. This results in a single graphical illustration of each supplier’s position within the market.
The IDC MarketScape also offers a clear framework for comparing product and service offerings, capabilities, and strategies. It gives technology buyers a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.
About Channelscaler
Channelscaler simplifies the management of enterprise partner ecosystems, accelerates scaling, and significantly increases profitability through its next-generation platform. Formed through the combination of Channel Mechanics and Allbound, it unifies best-in-class PRM, partner program automation, and AI-driven intelligence into a single, modular system.
Global enterprises such as SAP, Broadcom, Cisco, HP Inc., and Box rely on Channelscaler to streamline the entire partner journey. The platform supports every stage, including onboarding, engagement, incentives, renewals, and tier management.. The platform provides real-time insight into partner performance and supports predictable, scalable revenue growth.
