In today’s complex partner ecosystem, the traditional incentive playbook no longer fits. With B2B buyers now engaging in dozens of partner-influenced moments before selecting a vendor, and with as many as seven partners involved across the lifecycle, incentive strategies must evolve to reflect this new reality.
In this segment of our “Maximizing Partner Performance with Incentives” webinar, our expert panel explores how leading vendors are adapting their incentive models to recognize the full range of partner roles from presales influencers and technical enablers to post-sales retention champions.
Discover key insights on:
- Why many high-value partner roles, especially non-transacting ones have historically gone unrecognized in incentive programs.
- How to align incentives with the complete partner journey, including awareness, solution design, proof of concept, and customer success.
- What it takes to incentivize both traditional resellers and emerging roles like managed service providers (MSPs) and MSSPs.
- The growing importance of non-cash incentives like technical enablement, certifications, and recognition.
- Why data systems and attribution frameworks are critical to measuring partner impact across presales and post-sales touchpoints.
Whether you’re revamping legacy incentive models or designing new ones, this clip offers a forward-looking view of what it takes to stay competitive in today’s dynamic partner landscape
Want to learn more about Incentive Programs? The full recording is available on-demand now.
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