In this conversation on The Network Effect, Channelscaler CEO Brian Martin joins Channelnomics’ Amy Henderson to explore how AI and automation are reshaping the partner ecosystem.
Brian shares a candid look at what partner leaders are dealing with today: fragmented tools, manual processes, and rising pressure to prove partner impact. He also explains how AI is beginning to reshape everything from partner recruitment to co-selling coordination.
In this conversation, they discuss:
Why partner ecosystems are becoming harder to manage as programs scale
How AI can simplify partner recruitment, onboarding, and activation
Why ease of doing business is the real driver of partner engagement and revenue
What is actually required to make co-selling work across internal teams and partners
The common mistakes vendors make when designing partner programs
The trends partner leaders should be preparing for as ecosystems evolve in 2026 and beyond
