When 95% of your business flows through the channel, visibility isn’t optional, it’s essential.
In this segment, Kate Price, Director of Global Channel Operations at Extreme Networks, shares how Deal Registration powers forecasting accuracy and sales alignment across a complex global channel.
By bringing deals into their CRM system early, whether registered by resellers or distributors, Extreme gains the insight they need to support partners proactively and protect opportunities through automated workflows, pricing control, and segmentation.
Watch to learn:
- How early Deal Reg signals give Extreme’s sales teams advance visibility into indirect pipeline
- Why a two-tier model with distributors and resellers expands reach and drives registration compliance
- How partner type and size affect Deal Reg behavior and what vendors can do to support both
- The importance of embedding Deal Reg into the CRM as a single source of truth
- How Extreme uses reporting to trigger actions, offer protection, and build incentive-based programs around partner engagement
“Deal Reg isn’t just a form, it’s a visibility engine,” Kate explains.
Whether your partners are highly active or only submit deals a few times a year, smart automation and flexible routing ensure you don’t miss what’s coming – and who’s driving it.
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