In this excerpt from the webinar titled “Market Development Funds: Maximizing the ROI of Your MDF Program in 2024,” Margaret Adam, Director of Product Marketing at Channelscaler, joins Jessica Kottcamp, Sr. Director, Global Partner Marketing at Zendesk, Julia Scully, Head of Global Channel Sales at ControlUp, and Jillian Curtis Channel Program Manager at Trellix.
The key differentiator in creating a successful Market Development Fund Program is the ability to capture key metrics and highlight the ROI generated. Nowadays, measuring the ROI of your MDF program is no longer just nice to have, it’s a necessity. The purpose of this discussion revolves around best practices and recommendations for the successful execution of MDF programs to ensure you achieve ROI, in the following mini clip: ‘Delivering ROI from Your Market Development Fund Programs’.
Listen in as the panel highlights:
- Driving ROI is not a One-Size-Fits-All Approach
- Aligning with Sales to Drive Mutual Goals
- Implementing Accountability with Partner Activity to Drive the Desired Performance
- Trial and Error is Essential to Optimize Your MDF Program and ROI
- Implementing KPIs for Each Activity Type to Measure ROI Accurately
Want to learn more about Market Development Funds? The full recording is available on demand now.
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