Executing Deal Registration in Today’s Complex Channel Ecosystem

You will learn

In this expert-led segment, Kate Price, Director of Global Channel Operations at Extreme Networks, shares her approach to executing Deal Registration programs that scale across today’s dynamic, multi-partner ecosystems.

From ensuring CRM integration to building cross-functional alignment across IT, sales, and distribution, Kate walks through the tactical must-haves for a successful program. It’s not just about launching a tool—it’s about creating a seamless experience your partners actually want to use.

If your team is looking to boost partner trust, increase pipeline visibility, and reduce operational friction, this clip delivers field-tested strategies that work.

  • Why CRM-integrated Deal Reg is key to data integrity and partner success
  • How to align internal stakeholders for smoother execution and faster time-to-value
  • What it takes to design globally consistent, regionally flexible programs
  • How to simplify the partner experience with self-serve tools that scale
  • The real reason user experience – not just policy – makes or breaks partner engagement

Kate’s message is clear: to win partner mindshare, your Deal Registration process has to work for everyone—internally and externally. Build it with the full journey in mind, and your partners will keep coming back.

Want to learn more? The full recording is available on-demand now.

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