In this extract from the webinar titled “Building the Business Case for PRM: How to Persuade Stakeholders that PRM is the Right Investment for Your Organization,” Margaret Adam, Head of Product Marketing at Channel Mechanics, joins Scott Goree, Global Channel Chief at Skyhigh Security, Dave O’Callaghan, Partner & Co-Founder at Bridge Partners, and Kenneth Fox, CEO at Channel Mechanics to explore the strategic importance of developing a compelling business case, aligning stakeholders, and clearly articulating the long-term value of PRM. They also emphasise the importance of defining and measuring ROI, demonstrating how metrics such as partner activation rates, deal registration uplift, reduction in manual admin, and improved partner satisfaction can quantify the platform’s impact and help secure continued executive support.
Additionally, they discussed the need for an efficient and effective Partner Relationship Management Platform, and the metrics and Key Performance Indicators (KPIs) that truly matter when measuring the ROI of a PRM Platform. They also explored the importance of looking at the wider picture, by determining the main pain points within your channel operations and processes that are hindering the achievement of business goals in this snippet: ‘Measuring the ROI of a PRM Platform’.
Listen in as the panel reveals insights on:
- Utilizing PRM as a True ‘Top-of-Funnel’ Metric for Channel-Sourced Deals
- Implementing PRM as a Systemic Platform to Track Channel and Partner Growth Metrics
- Achieving Partner Satisfaction and Enablement via Ease of Doing Business with a PRM Platform
- Gaining Real-Time Visibility into the Revenue Pipeline with a PRM Platform
- PRM as a Single Source of Truth for Channel Success and Partner Visibility
Want to learn more about Partner Relationship Management? The full recording is available to download here.
Subscribe Now to our YouTube Channel to keep up to date on all things channel!
