If you were unable to attend our webinar ‘Building the Business Case for Partner Relationship Management: How to Persuade Stakeholders that PRM is the Right Investment for Your Organization’, we have some exciting news for you! The webinar is now available to watch on-demand, at your convenience.
So, if you’re wondering about the correct process for crafting a comprehensive business case for Partner Relationship Management (PRM) investment, this webinar is for you. Tune in as Margaret Adam, Director of Product Marketing at Channelscaler moderates a panel of channel experts, including Scott Goree, Global Channel Chief at Skyhigh Security, Dave O’Callaghan, Partner & Co-Founder at Vation Ventures, and Kenneth Fox, CEO at Channelscaler. Together, they shared a wealth of experiences, and practical insights, to provide you with the essential elements necessary to construct a compelling business case for PRM investment. They also discussed the vital steps required to secure buy-in and funding for your channel automation projects.
The panel discussed the following points around Building the Business Case for Partner Relationship Management:
- Aligning PRM with Business Goals: Understand the importance of harmonizing channel automation initiatives with your organization’s overarching business objectives
- Measuring the ROI of PRM: Explore the key metrics and KPIs that matter when assessing the potential return on investment of PRM
- Overcoming Resistance and Gaining Stakeholder Buy-In: Discover strategies for overcoming common challenges and effectively communicate the value of PRM to executives
- Key Takeaways
Lastly, the webinar also addresses key questions from the audience that you will find valuable. Additionally, there is a brief discussion regarding interesting results from our audience polls.
How to Persuade Stakeholders that PRM is the Right Investment for Your Organization:
Most channel leaders grapple with the challenge of achieving more with fewer resources, balancing the imperative to deliver better results against a backdrop of budget cuts and resource constraints. In this climate, the need for efficient and effective Partner Relationship Management (PRM) has reached unprecedented levels.
Partner Relationship Management platforms enable you to automate channel processes, helping to streamline operations, boost efficiency, and empower account managers to engage in higher-value, strategic activities. However, how do you convince stakeholders that investing in Partner Relationship Management (PRM) is essential for your organization?
