If you were unable to attend our webinar ‘Market Development Funds: Maximizing the ROI of Your MDF Program in 2024’, we have some exciting news for you! The webinar is now accessible to watch on-demand, at your convenience. So, if you’re looking for methods to optimize your MDF Program and deliver measurable ROI, look no further. Together, our panel of industry experts explores key strategies to ensure a successful MDF program and discusses why measuring the ROI of your MDF program is no longer just nice to have.
Tune in as Margaret Adam, Director of Product Marketing at Channelscaler moderates a panel of channel leaders, including:
- Julia Scully, Head of Global Channel Sales at ControlUp
- Jessica Kottcamp, Sr. Director, Global Partner Marketing at Zendesk
- Jillian Curtis, Channel Program Manager at Trellix
The panel explored the following areas regarding Market Development Funds in 2024:
- Firstly, Driving Market Development Fund Impact and ROI through Partners
- Improving MDF Usage and Ease of Doing Business
- Delivering ROI from Your MDF Programs
- Key Takeaways: Success Factors
Lastly, the webinar also addresses key questions from the audience that you will find valuable. Additionally, there is a brief discussion regarding interesting results from our audience polls.
Maximizing the ROI of Your Market Development Fund Program in 2024:
Are you unlocking the full potential of your Market Development Funds in 2024? An MDF Program is now a core requirement in supporting partners to create awareness and generate demand for your brand in a competitive marketplace. However, merely providing funds does not guarantee partners will be successful in creating awareness and generating demand for your market offerings.
In this webinar, our panelists discuss the key attributes of a successful MDF program, and why automation is seen as a key component to ensure ease of doing business with partners. As well as the importance of measuring and reporting the ROI of MDF.
