If you missed our webinar ‘The Partner Leveling Advantage: Unlocking Partner Potential through Differentiation’, we’re delighted to inform you that the recording is now accessible to watch on-demand, at your convenience. So, if you’re looking for methods to differentiate your partner ecosystem and drive channel program success, look no further. Together, our panel discusses the importance of partner leveling as a strategic approach to managing partnerships and unlocking partner potential.
Tune in as Margaret Adam, Director of Product Marketing at Channelscaler moderates a panel of channel leaders, including:
- Natalia Vianden, Sr. Director, Global Partner Programs & Strategic Initiatives at Extreme Networks
- Dave Jordan, Global Partner Programs and Strategy at Thales
- Kenneth Fox, CEO at Channelscaler
The panel explored the following areas regarding Partner Leveling in 2024:
- Firstly, Why Partner Leveling is Key in Today’s Complex Partner Ecosystem
- Key Requirements of a Modern Leveling Program Experience
- Leveraging Data to Track Partner Performance and Optimize Future Program Design
- Key Takeaways: Achieving Positive Partner Engagement with Your Leveling Program
Lastly, the webinar also addresses key questions from the audience that you will find valuable. Additionally, there is a brief discussion regarding interesting results from our audience polls.
Unlocking Partner Potential through Differentiation:
Partner Leveling or tiering is a foundational element in driving a successful channel program. Enabling vendors to differentiate partners on criteria that are a core part of their go-to-market strategy, while at the same time making it easy for partners to understand the rules of engagement, goes a long way toward unlocking the potential within your partner ecosystem. By categorizing partners based on their performance and engagement, vendors can provide benefits in line with achieving a specific level within the program.
With the advent of new channel program automation platforms, partner leveling no longer involves grueling spreadsheet projects. A platform-based approach transforms the execution of a leveling program from a mundane, error-prone, after-the-face exercise into a real-time visual experience for both partners and vendor users.
Providing an easy to use, visual representation of your leveling program that shows partners how they are performing is much more motivational. This approach drives them to strive for higher program tiers and reap greater rewards. This also has the added benefit of providing the vendor’s channel teams with a single lens on partner performance. Ultimately creating a much more sales-oriented organization.
90% of vendors globally are using some form of partner leveling to differentiate their partner ecosystem. With that, it’s no longer a question of if you should implement it, but how to design a program that unlocks the potential of your partnerships.
For more info, schedule a demo with Channelscaler today!
