Drivers and Best Practices for Partner Performance & Tier Change Management
With a good strategy and the right catalysts, what starts out as a dozen or so channel partners for fledgling tech vendors and manufacturers, can quickly mushroom into a channel ecosystem of hundreds or even thousands of partners, each with different models and support needs. But with a growing number of channel partners, partner leveling or partner tier change management can become an arduous task.
Each year (or quarter), channel professionals are tasked with the partner leveling review. Having to apply their tier calculus to determine the performance direction of their partners, can be a complex task. Moreover, every 18-24 months, channel pros typically take-on an even bigger task, in scrutinizing the relevance of their channel tier program, and re-engineering it to meet the evolving needs of the channel/customer market.
“The problem is that most channel pros are digitally unequipped (or under-equipped) to do the rigorous math involving multiple performance criteria for potentially thousands of partners. But new partner leveling automation solutions have finally come to the rescue.”
Allow our Whitepaper “Building the Business Case for Automating Channel Partner Leveling” highlight the Drivers and Best Practices for Partner Performance & Tier Change Management.
