Channel Meet Up California 2024
Driving Partner Sourced Demand
Channel Mechanics and Allbound are delighted to announce that we will be sponsoring the final installment of the Channel Meet Up 2024, set to take place in Palo Alto, California on October 29th. This one-day event promises to bring global channel leaders together to discuss key challenges, trends, and best practices when building successful partner strategies, in a vibrant and interactive format! The theme for this year has proven extremely popular, so this is your last chance to join us as we take a deep dive into an insightful discussion on ‘Driving Partner Sourced Demand’.
Channel Meet Up 2024: California
Date: Tuesday, October 29th 2024
Time: 8:30 am – 3:45 pm
Full Agenda: here
Location: El Prado Hotel, Palo Alto
It’s no secret that this year’s theme is a pain point for many vendors, so we are tackling this discussion with an in-depth agenda looking at how to drive, track, and report on partner-sourced demand. The keynote presentations will provide a great opportunity to listen and learn from channel leaders in the industry, as they reveal exclusive insights into how they are driving their channel strategies and executing on partner marketing programs. You will also be able to bring your own questions to the event, as a panel of industry experts will be on hand to dive into questions surrounding the crucial role partner marketing plays in driving revenue.
Keynotes
- Partner Sourced Demand – Overcoming Blockers To Enable Partner Profitability – Jennifer Judy, Channel Chief and Sr. Director Global Channel Sales at HP
- The State of B2B Partner Ecosystems – Kathy Contreras, VP and Principal Analyst at Forrester
- Pivoting Brand Approach to enable Partners to Customise Content With Ease – Nisha Menezes, Principal Global Channel Marketing at Atlassian
Panelists
- Don Lopes, Senior Director, Global Partner Programs at Juniper
- April Cohen, Global Partner Programs Manager at Illumio
- AJ Tedesco, VP Channels at Securly
Table Topics
Furthermore, you will have the opportunity to join two roundtable discussions throughout the day, facilitated by the sponsors. This offers a unique opportunity to ask questions, share advice, and learn from fellow peers on driving partner sourced demand, including:
- How to Best Manage, Measure & Incentivize Partners hosted by Channel Mechanics
- Are Your Partners Ready for a Concierge Program?
- How to Use Marketing Automation to Drive and Track Demand
- What New Buyer Behaviour is Driving a New Content Strategy?
- How Do You Track Attribution in a Partner Ecosystem?
- How Can Personalization Make a Difference in Partner Marketing?
Becoming a Member of Channel Meet Up Online
In addition to attending, upon registering you will gain access to become a member of Channel Meet Up Online. A new feature to this year’s event, CMU Online will serve as a private, vetted space for senior level channel professionals globally to meet, share, collaborate, and access highly relevant resources. Its purpose is simple: to add value to the channel community in a secure, professional environment where members can discuss top-of-mind issues and also gain valuable input from their peers.
