In this excerpt taken from the webinar titled “Partner Incentivization Strategy 2024: Navigating the Right Incentive for the Right Partner Type,” Margaret Adam, Head of Product Marketing at Channelscaler, joins Kenneth Fox, CEO at Channelscaler, Alli Oneal, Sr. Manager of Global Partner Programs and Partner Experience at Barracuda, and Laura Evans, Head of Global Channel Incentives & Distribution at HP.
The purpose of their discussion revolved around how to secure budget approval and support from your C-Suite to launch an incentive program, given the inherent uncertainty in predicting the success of such a program, in the following snippet: ‘Building the Business Case for Incentive Program Justification’.
Tune in as Margaret and Kenneth discuss the following:
- Building Partner Loyalty and Achieving Competitive Advantage with Incentive Programs
- Implementing Automation to Measure ROI and Partner Engagement
- Driving Partner Performance with Real-Time Flexibility
Want to learn more about Partner Incentives? The full recording is available on demand now.
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