In this opening segment from our on-demand webinar, Scott Goree, VP Global Partners & Alliances at Skyhigh Security, explains why Deal Registration isn’t just a process – it’s a promise. When implemented with clarity and consistency, Deal Reg becomes a foundational mechanism to build partner trust, loyalty, and long-term engagement.
Scott lays out a practical, perspective on:
- Why rules of engagement – like exclusivity windows and deal protection – are non-negotiable
- How pricing strategy and partner incumbency protections build real confidence
- Why violating a single Deal Reg can break years of trust – and how to prevent it
- The importance of being crystal clear on how you handle conflict and partner switching
- How evolving ecosystems (MSPs, SIs, FSIs) demand new thinking on who gets protected, and how
As Scott puts it: “Trust is built by the thimble—but lost by the bucket.”
Deal Reg is where your values as a channel organization are put to the test and where strong programs can differentiate you in a competitive partner landscape.
Want to learn more? The full recording is available on-demand now.
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