You’ve launched your Deal Reg program. You’re getting visibility into partner activity. Now what?
In this clip, Scott Goree, VP Global Partners & Alliances at Skyhigh Security, breaks down how top-performing vendors use Deal Reg data to drive strategic decisions and optimize partner performance.
From tracking deal volume trends to balancing give-and-get value with partners, Scott shares how the right metrics, once interpreted correctly, can turn your Deal Reg engine into a competitive advantage.
Watch to learn:
- Why deal registration velocity by count is a better predictor than dollar value early on
- How to assess the mix of channel, sales, and marketing-sourced opportunities
- Why local market flexibility is key – even inside a global program
- How to use balance of trade data to guide healthy, reciprocal partner conversations
- The role of “reverse Deal Reg” or teaming plans to ensure partners are giving back
“Data is only powerful if you know what to measure,” Scott notes.
Focus on the right indicators, from registration volume to sourcing ratios and you’ll be able to predict pipeline, optimize investments, and hold more meaningful conversations with your partners.
Subscribe Now to our YouTube Channel to keep up to date on all things channel!
