In this segment, Kenneth Fox, CEO of Channelscaler, outlines the key execution requirements for running a high-performing Deal Registration program that drives partner adoption, clean data, and long-term business impact.
Having helped global vendors like Extreme Networks, and Skyhigh Security build scalable channel programs, Kenneth shares real-world insights on how to streamline Deal Registration without losing sight of what makes it valuable to your partners.
Watch to learn:
- Why form-based Deal Registration is still the industry standard and how to design forms partners will actually complete
- How to craft clear, concise questions using dropdowns and multi-selects (and avoid data chaos)
- Why end-customer data validation at the front door is essential for long-term CRM cleanliness
- How to make your Deal Registration experience dynamic – adapting to different partner types and engagement models
- Tips for managing long-tail partners via distribution, without sacrificing control or partner experience
- How advanced vendors are using Deal Registration in reverse to track lead-to-revenue performance across campaigns
“Forms are easy. The questions are hard,” Kenneth reminds us.
If you want to reduce friction, increase partner engagement, and create visibility into your pipeline, you need more than a form – you need a framework built to flex with your channel strategy.
Want to learn more? The full recording is available on-demand now.
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