Missed our webinar “Building an MDF Program for Today’s Channel Ecosystem“? The good news is that the webinar is now available to watch on demand. Listen in as Channelscaler VP of Sales, John McArdle, is joined by an international panel of channel marketers: Ryan Griffis, Manager Global Channel Programs at Extreme Networks, Mimish Lesperance, Director Field Channel Marketing Americas at Barracuda and Kenneth Fox, CEO at Channelscaler as they discuss the future of MDF.
So if you’re wondering whether an MDF program is still relevant in today’s partner ecosystem or indeed how best to measure and justify the ROI of your program, you are sure to pick up some good tips from our panel session.
The panel will focus on the following discussion points around Market Development Fund Programs:
- Firstly, Setting MDF Budgets and Partner Allocation
- Secondly, Determining the Right MDF Activities to offer Today’s Channel Ecosystem
- Measuring MDF Program ROI
- Managing Regional & Partner Variations for MDF
- Ensuring MDF Alignment to Business Goals
- Finally, Key Takeaways
To conclude, the webinar covers key questions from the audience you won’t want to miss. Along with some interesting results from our audience polls.
