Webinar

Forget Surviving, How to Ensure your MDF Program Thrives in 2023

  • Janelle Mertens

    Global Director, Channel Operations
  • Dave Jordan Thales

    Global Partner Programs and Strategy
  • Kenneth Fox

    Founder & CTO
  • JD Helms

    VP and General Manager Americas
You will learn

Missed our webinar ‘Forget Surviving, How to Ensure your MDF Program Thrives in 2023’? We have some great news! The webinar is now available to watch on-demand!

So, if you’re looking to ensure your MDF program not only survives, but thrives in 2023, we’ve got you covered! Listen in as Channelscaler VP and General Manager Americas, JD Helms is joined by a panel of channel professionals: Janelle Mertens Global Director, Channel Operations at Informatica, Dave Jordan, Global Partner Programs and Strategy at Thales and Kenneth Fox, CEO at Channelscaler.

The panel discussed the following points around MDF:

  • Firstly, Sustaining your MDF Budget in 2023
  • Aligning your MDF Program with Company Strategy
  • Ensuring Ease of Doing Business – MDF Automation….from requests to payments
  • Measuring & Reporting MDF ROI
  • Key Takeaways
  • Finally, Audience Q&A

To conclude, the webinar covered key questions from the audience you won’t want to miss. Along with some interesting results from our audience polls.

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Panelists
Janelle Mertens

Global Director, Channel Operations

Janelle Mertens is the Director of Global Channel Operations at Informatica as ...
Dave Jordan Thales

Global Partner Programs and Strategy

David Jordan is Senior Director, Global Partner Program and Strategy, Thales Cloud ...
Kenneth Fox

Founder & CTO

As Founder and CTO of Channelscaler, Kenneth is a globally recognized thought ...
JD Helms

VP and General Manager Americas

JD Helms is an accomplished and resourceful leader with significant experience in ...

Too many clicks. Not enough campaigns.

Overcomplicated, manual MDF workflows don’t just slow things down, they cost you partner pipeline.

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