If you missed our webinar ‘Partner Incentivization Strategy 2024: Navigating the Right Incentive for the Right Partner Type’, we’re delighted to inform you that the recording is now accessible for on-demand viewing, to watch at your convenience. So, if you’re seeking best practices for designing your 2024 partner incentivization strategy, look no further. Together, they shared practical insights about how they have navigated, developed, and executed successful partner incentive programs, and how they have overcome common pitfalls in order to achieve competitive advantage.
Tune in as Margaret Adam, Director of Product Marketing at Channelscaler moderates a panel of channel leaders, including:
- Laura Evans, Head of Global Channel Incentives & Distribution at HP
- Alli Oneal, Sr. Manager of Global Partner Programs & Experience at Barracuda
- Kenneth Fox, CEO at Channelscaler
The panel explored the following areas regarding Partner Incentivization Strategy in 2024:
- Key Trends in 2024 Impacting How Vendors Incentivize Partners
- Types of Incentive Programs and Applicable Use Cases
- Who Best to Incentivize: The Partner Company, the Individual, or Both?
- Building the Business Case for Incentive Program Justification
- Key Takeaways for Partner Incentivization Strategies in 2024
Lastly, the webinar also addresses key questions from the audience that you will find valuable. Additionally, there is a brief discussion regarding interesting results from our audience polls.
Navigating the Right Incentive for the Right Partner Type:
Partner Incentives play a key role in creating competitive advantage and form a key pillar in successful partner programs. Nevertheless, developing and executing successful Incentive Programs can have many pitfalls and this is often a struggle for vendors. Successful incentive strategies require a considered approach for both program design and execution. From determining the most suitable incentive types, whether it be a spiff, rebate, or promotion, to securing budget and support from your C-Suite.
Addressing these considerations is crucial for the success of your incentive program and, ultimately, for achieving the objectives of these programs. While there is no one-size-fits-all approach to partner incentives, knowing which incentive to offer which partner, and when, will play an integral part in the success of your incentivization strategy in 2024 and beyond.
